Course Details
Session Type: In-person / Online
Venue: G Floor, Neuroscience Institute Building / Microsoft Teams
Time: 09h00 to 15h30
Course fee: R 2,200 per person (discounted fee is R 1,533)
Bespoke corporate and organisational bookings are available – request a quote.
CPD Accredited: 5 CPD Points
A digital certificate of completion will be issued to participants of the course.
A verifiable 'Fundamentals of Behaviour Change in SA' digital badge is also included, making it easier to display your achievement on LinkedIn or other professional platforms.
About the Course
This short course introduces professionals to the foundational principles of behaviour change and behavioural science. It is designed to build a practical understanding of what drives human behaviour and how to encourage positive change across individual, team, and system levels. The course covers key foundations of behaviour change, balancing conceptual understanding and applied learning.
The course aims to equip participants with the mindset and essential tools to analyse behavioural challenges, design context-appropriate solutions, and communicate for change effectively across diverse professional settings, using principles of behavioural communication to design messages and interventions that resonate with real human motivations.
The course is aimed at professionals from health, education, business, government, and NGOs – who want to understand and influence human behaviour in their work.
Learn more about: Behaviour change in South Africa
Course Content
- Introduction to Behavioural Science – what it is, and why it matters for effective communication and change.
- Understanding Human Behaviour – overview of how people make decisions, form habits, and respond to context.
- Barriers and Enablers of Change – identifying psychological, social, and environmental influences.
- Designing for Behaviour Change – translating insight into practical strategies for influence and engagement. Overview of behavioural communications: how message framing, timing, messenger effects, and social proof influence attention, motivation, and follow-through.
- Empathy and Context – understanding audience mindsets and mental models to craft communication that aligns with their values and lived experience.
- Application and Reflection – applying behaviour science thinking to participants' own work challenges.
Key Learning Outcomes
- Explain the core principles of behaviour change, behavioural communication, and their relevance across sectors.
- Analyse behavioural challenges by identifying key barriers and drivers.
- Apply behavioural insights to design or improve initiatives, programmes, or communication.
- Use empathy and contextual understanding to make sure change strategies are more effective.
- Develop a simple action plan to apply behaviour change approaches in their professional setting.
- Design communication strategies that apply behavioural principles such as framing, salience, messenger, and timing to improve engagement and impact.